Saturday, June 8, 2013

How to target a niche audience with facebook Advertising

Hi everyone .

welcome to my new blog post about facebook advertising.

Facebook is the most famous social network in the world. Today billions of peoples join with facebook to share life with social .every people category younger, older or any peoples joined. So If u want to target niche market , definitely first choice is Facebook in social networks. They have billions of people data, personal characters and any other think related with business .we can easy to reach customers and niche markets. Simply mean of niche market ,company should be able to generate high profits, distractive market customers and competition should not have focus market .in marketing segmenting, targeting  and position are main task of market way. We have several options to market segmenting.    
  • ·         Demography
  • ·         Physiology
  • ·         Behavior


·      




Facebook Advertising is most effective method. Several reasons effect to facebook Advertising effectiveness.

1.       Easy to reach and advertising in Facebook
2.       Easily to Target any niche market. Because facebook give actual data to target our niche market
3.        No cost for enter to facebook
4.       We can manage our
*5.       We can change Advertising structure on going style.

  Simply facebook have two way for advertising
  •            With page
  •      Without page
Very effective method is with page option .because you can enhance like with product awareness.

Time to move how we target niche market in facebook.

i create example to explain how advertise in facebook. 
*
 case-samanala car sell (pvt)limited is new establish company .they have many type of sports car used and brand new. they want to attract younger generation and sport car lovers to sell their products.marketing manager mr punsara jayatissa is consideration advertising method who can use. finally he choiced facebook Advertising and create Facebook page (samanala sports car).



  •   Target age group - 20-55 male and female
  •  Behavior-age group who is sports car lovers & motor sport  likers

      First log on to facebook with own account.
*   go to samanala sports car page
*   click ad manager
*   click create an ads

  •     you can see this page ,after i want choice what page to promote .i choiced samanala sports car page 

























  •     have to see page promotion options . i choiced ged more likes .because some like page.automatically update our post and others in their wall.we give any type of product updates,awareness and other update to our page likes.




  • then i can put how page ads view.headline and Text.try to put attractive text. 


  • other method is sponsored Stories .i think it's a most effective method for get more like for page .because some one like our page who frend wall update about page like .we can promote our page easily via Sponsored Stories. 

Most important step is choice target audience.because if not choice profitable audience ,we can't make profit and it not effective to company.i said earlier facebook give several option to reach real target audience which can make more people to promote our page.

  • firstly we put promotion locations.actually which countries,city,town or other place.
  • 2nd one is age group .samanala car seller focus age 20 to 55 peoples.because they people who have to buy car.
  • 3rd one is gender.samanala car seller have choiced all gender.
  • then we want to choice interests and Broad Categories,Samanala car seller focus motor sport likers and sport car likers.we can choice in facebook any other categories for relate with our page.
 



  • finally can customized our budget plane.




































1 comment:

  1. I am quite happy to find the details on how to target a niche audience with facebook ad management. I also would like to use this service for my new website. It is not getting target visitors so I am sure that this FB ad service would be beneficial to achieve the goals.

    ReplyDelete