How to effect google adword campaign for "rent car service"

What is the world most popular search engine ? definitely your  answer is Google .. Actually 86% world total searching share goes to Google.in srilanka more than 90% peoples are using Google product for their serching requirement.


if i search about  "rent car in srilanka"
result 

only one Google adworld for rent car.. 

Today i am going to looking for how to develop Google Adword campaign for "rent car service"

First i want to log in Adword Account ... https://adwords.google.com/
secondly create new campaign 

Google Adword campaign is depend on PPC (pay per click ) .we can keep bid and budget on our mind.if someone want to search car for rent who search via search engines.in Google no good Ads in this Key word.
we can find about keywords in google as our requirements. 

• Tools and Analysis-------- Keyword Tool

  After i can get keywords,local searchers,global searchers, competition related with our future campaign.we can design how we plan and what is the most effective keyword for use our Adwords campaign. 

i choiced "rent car in srilanka"keyword for campaign.it's competition is medium and Local Monthly Searches 4,400 .

After we can create good ad for Google Adword campaign .
Go campaign ....