The World’s Best Digital Marketing Campaigns

             The World’s Best Digital Marketing Campaigns
                           

# 1   BING’S MAP

BRAND                           -    MICROSOFT

TARGET AUDIENCE     -    YOUNG PEOPLE

OBJECTIVE                    -    RAISE VISIBILITY AND USE OF BING’S MAP

CHALLENGE                 -    GOOGLE MAPS IS WIDELY USED!

# 2 HOMEPLUS 

BRAND                        -  TESCO

TARGET AUDIENCE  -  KOREAN ADULTS

OBJECTIVE               -  BECOME N0.1 ONLINE SELLER

CHALLENGE            -  COMPETITORS HAVE MORE STORES

# 3 THE WORLD PARK

BRAND                        - NYC

TARGET AUDIENCE - YOUNG DIGITALLY-CONNECTED NYC RESIDENTS

OBJECTIVE                 - POSITION THE PARK AS A LEADER IN OUTDOOR EVENTS

CHALLENGE              - YOUNG PEOPLE SWITCH BETWEEN TRENDS QUICKLY

#4 NOKIA 8N8  

BRAND                           - NOKIA

TARGET AUDIENCE     - YOUNG ARGENTINIANS

OBJECTIVE                    - EXPAND THE SOCIAL MEDIA USER BASE

CHALLENGE                 - NOKIA WENT FROM TRENDY TO UNTRENDY

# 5 THE CHASE

BRAND                        - INTEL

TARGET AUDIENCE  - PC USERS WORLDWIDE

OBJECTIVE                 - CREATE AWARENESS AROUND THE NEW INTEL PROCESSOR

CHALLENGE               - FOR MANY PEOPLE THIS IS NON-INFORMATION

# 6 GO BEYOND THE COVER

BRAND                       - DERMABLEND

TARGET AUDIENCE - PEOPLE WITH SKIN CONCERNS AND/OR  TATOOS

OBJECTIVE                - CREATE AWARENESS THROUGH A CAMPAIGN SHOWCASING THE BENEFITS OF THE PRODUCTS

CHALLENGE           - THIS TYPE OF VIDEO CAN QUICKLY BECOME BORING OR TIRESOME

 # 7 LITTLE THOR

BRAND                        - MARVEL

TARGET AUDIENCE  - AS BROAD AS POSSIBLE

OBJECTIVE                 - AWARENESS OF THE LAUNCH OF THE NEW MOVIE : THOR

CHALLENGE           -  HOW COULD THEY MAKE THIS BLOCKBUSTER STAND OUT?

 # 8 IKEA 365

BRAND                          - IKEA

TARGET AUDIENCE    - NETHERLANDS

OBJECTIVE                   - DEVELOP THE ARPU

CHALLENGE                - CREATE DIFFERENT ADS EVERY DAY FOR A YEAR

# 9 TAKE THIS LOLLIPOPS

BRAND                           - NONE

TARGET AUDIENCE    - FACEBOOK USERS

OBJECTIVE                   - CREATE AWARENESS AROUND NOT SHARING TOO MUCH ON SOCIAL NETWORKS

CHALLENGE                 - FACEBOOK CONNECT IS AN “ESTABLISHED” TECHNOLOGY

# 10 FOX NO PLANETA TERRA

BRAND                        -VOLKSWAGEN

TARGET AUDIENCE  -BRAZIL’S GENERATION Y

OBJECTIVE                - CREATE AWARENESS AROUND FOX’S SPONSORSHIP OF THE PLANETA TERRA FESTIVAL AND PROMOTE THEIR NEW CAR, THE FOX

CHALLENGE                - SPREAD THE FOX MESSAGE BEYOND THE EVENT WALLS