Why is Digital Marketing Most important for Business?

Why is Digital Marketing  most important for Business?

The world of technology, digital marketing and social media is changing the way we do business. If you do not adapt to meet these needs you are in danger of losing out!  Understanding the minefield of digital marketing and social media before deciding what is right for your business is a challenge in itself.Many business owners are missing out on new ways to acquire customers, build brand loyalty and create communities simply because there is rarely any time left at the end of the day to experiment with new marketing methods.  Here at Small Business Digital Marketing Guide we will give you advice and tips on how to build a simple digital marketing strategy and in turn create a digital presence for your business.

It’s easy to get lost in the seemingly endless number of options to market and promote your business.  Perhaps you have heard about Twitter but you haven't  so much as tried to sign up for an account.  You might be using Facebook as a social medium to catch up with friends and family, but you haven't thought of setting up a business page on Facebook to keep in contact with your customers and even more importantly find new customers.You may be asking yourself at this stage ‘How much is this going to cost me?’The good news is that you don't need a huge budget to start your journey in the digital world.  In fact you don't need much of a budget at all! The landscape is widespread and therefore it is important to define your goals.  

What are you trying to get out of social media?  Are you trying to generate leads, share content or create new relationships? What platform fits your business the best? If your business is beauty based or culinary you could benefit greatly from using Facebook, Twitter  Linkedin and Google +.   Are you going to do the posting yourself?  You need to consider the time it takes to form relationships and build a following.  If your business is doing well maybe you will need to hire an expert who can dedicate their time to the many networking opportunities that revolve around social media.  There are many platforms such as Hoot suite that can help you manage your social media.There are a number of digital platforms that you can incorporate into your digital plan;

·         Linkedin

·         Facebook

·         Myspace

·         Google +

·         Twitter

·         YouTube 

Stay tuned and over the next few weeks here at Business Digital Marketing Guide we will help you to build a digital strategy which will help build your businesses brand and awareness in the marketplace.

How FMCG Brands can reach to the right Target Markets using Google Display Network

Hi ….

Google …… 

yes Google is world top profitable internet Product Company in world. world largest search engine is Google who is king in the internet. Today we can't forget G in the internet that Gmail, blogger map, adword , scholar are most famous products in Google .earlier my blog posts related with some Google products. So time to go to discuss world developing internet product .it’s called Google display network.

Firstly I want to explain different between adword and display network. Because some people are confused about ad word is provided ads in the Google search engine. Display network is provided ads in related websites. Those are the different between ad word and display network.

Google Display Network related with millions of websites. Companies can choice which website or websites to use play ads. if we directly go to advertising on websites while very costly method. Because want to visit every web side to manage. but if we advertising on Google Display Network we can manage website which on display and budget and any methods of ads that can use TEXT,IMAGE,INTERACTIVE AND VIDEO DISPLAYS. Actually if want to reach potential customers you have best option is Google network display in the internet.  

 

Fast Moving Consumer Goods (FMCG) brands have big competition.if Some brand want to face the competition who want to reach potential costumers also target right target market.if not Target real target market that not effective enhancement for brands.most of FMCG brands are using GDN for advertising. GDN have lop of data to target our real target market.because on websites advertising such as Audience,Geography ,Language,Demography,Interested,Content.company can choice which audience that selectness. EX-car likers going to car sides.if about car advertiser can advertising on the car related webpage.earlier.

The World’s Best Digital Marketing Campaigns

             The World’s Best Digital Marketing Campaigns
                           

# 1   BING’S MAP

BRAND                           -    MICROSOFT

TARGET AUDIENCE     -    YOUNG PEOPLE

OBJECTIVE                    -    RAISE VISIBILITY AND USE OF BING’S MAP

CHALLENGE                 -    GOOGLE MAPS IS WIDELY USED!

# 2 HOMEPLUS 

BRAND                        -  TESCO

TARGET AUDIENCE  -  KOREAN ADULTS

OBJECTIVE               -  BECOME N0.1 ONLINE SELLER

CHALLENGE            -  COMPETITORS HAVE MORE STORES

# 3 THE WORLD PARK

BRAND                        - NYC

TARGET AUDIENCE - YOUNG DIGITALLY-CONNECTED NYC RESIDENTS

OBJECTIVE                 - POSITION THE PARK AS A LEADER IN OUTDOOR EVENTS

CHALLENGE              - YOUNG PEOPLE SWITCH BETWEEN TRENDS QUICKLY

#4 NOKIA 8N8  

BRAND                           - NOKIA

TARGET AUDIENCE     - YOUNG ARGENTINIANS

OBJECTIVE                    - EXPAND THE SOCIAL MEDIA USER BASE

CHALLENGE                 - NOKIA WENT FROM TRENDY TO UNTRENDY

# 5 THE CHASE

BRAND                        - INTEL

TARGET AUDIENCE  - PC USERS WORLDWIDE

OBJECTIVE                 - CREATE AWARENESS AROUND THE NEW INTEL PROCESSOR

CHALLENGE               - FOR MANY PEOPLE THIS IS NON-INFORMATION

# 6 GO BEYOND THE COVER

BRAND                       - DERMABLEND

TARGET AUDIENCE - PEOPLE WITH SKIN CONCERNS AND/OR  TATOOS

OBJECTIVE                - CREATE AWARENESS THROUGH A CAMPAIGN SHOWCASING THE BENEFITS OF THE PRODUCTS

CHALLENGE           - THIS TYPE OF VIDEO CAN QUICKLY BECOME BORING OR TIRESOME

 # 7 LITTLE THOR

BRAND                        - MARVEL

TARGET AUDIENCE  - AS BROAD AS POSSIBLE

OBJECTIVE                 - AWARENESS OF THE LAUNCH OF THE NEW MOVIE : THOR

CHALLENGE           -  HOW COULD THEY MAKE THIS BLOCKBUSTER STAND OUT?

 # 8 IKEA 365

BRAND                          - IKEA

TARGET AUDIENCE    - NETHERLANDS

OBJECTIVE                   - DEVELOP THE ARPU

CHALLENGE                - CREATE DIFFERENT ADS EVERY DAY FOR A YEAR

# 9 TAKE THIS LOLLIPOPS

BRAND                           - NONE

TARGET AUDIENCE    - FACEBOOK USERS

OBJECTIVE                   - CREATE AWARENESS AROUND NOT SHARING TOO MUCH ON SOCIAL NETWORKS

CHALLENGE                 - FACEBOOK CONNECT IS AN “ESTABLISHED” TECHNOLOGY

# 10 FOX NO PLANETA TERRA

BRAND                        -VOLKSWAGEN

TARGET AUDIENCE  -BRAZIL’S GENERATION Y

OBJECTIVE                - CREATE AWARENESS AROUND FOX’S SPONSORSHIP OF THE PLANETA TERRA FESTIVAL AND PROMOTE THEIR NEW CAR, THE FOX

CHALLENGE                - SPREAD THE FOX MESSAGE BEYOND THE EVENT WALLS

How to target a niche audience with facebook Advertising

Hi everyone .

welcome to my new blog post about facebook advertising.

Facebook is the most famous social network in the world. Today billions of peoples join with facebook to share life with social .every people category younger, older or any peoples joined. So If u want to target niche market , definitely first choice is Facebook in social networks. They have billions of people data, personal characters and any other think related with business .we can easy to reach customers and niche markets. Simply mean of niche market ,company should be able to generate high profits, distractive market customers and competition should not have focus market .in marketing segmenting, targeting  and position are main task of market way. We have several options to market segmenting.    

• ·         Demography
• ·         Physiology
• ·         Behavior
• 
  

·      

Facebook Advertising is most effective method. Several reasons effect to facebook Advertising effectiveness.

1.       Easy to reach and advertising in Facebook

2.       Easily to Target any niche market. Because facebook give actual data to target our niche market

3.        No cost for enter to facebook

4.       We can manage our

5.       We can change Advertising structure on going style.

  Simply facebook have two way for advertising

•            With page
•      Without page

Very effective method is with page option .because you can enhance like with product awareness.

Time to move how we target niche market in facebook.

i create example to explain how advertise in facebook. 

 case-samanala car sell (pvt)limited is new establish company .they have many type of sports car used and brand new. they want to attract younger generation and sport car lovers to sell their products.marketing manager mr punsara jayatissa is consideration advertising method who can use. finally he choiced facebook Advertising and create Facebook page (samanala sports car).

•   Target age group - 20-55 male and female
•  Behavior-age group who is sports car lovers & motor sport  likers

      First log on to facebook with own account.
   go to samanala sports car page
   click ad manager
   click create an ads

•     you can see this page ,after i want choice what page to promote .i choiced samanala sports car page 

•     have to see page promotion options . i choiced ged more likes .because some like page.automatically update our post and others in their wall.we give any type of product updates,awareness and other update to our page likes.

• then i can put how page ads view.headline and Text.try to put attractive text. 

• other method is sponsored Stories .i think it's a most effective method for get more like for page .because some one like our page who frend wall update about page like .we can promote our page easily via Sponsored Stories. 

Most important step is choice target audience.because if not choice profitable audience ,we can't make profit and it not effective to company.i said earlier facebook give several option to reach real target audience which can make more people to promote our page.

• firstly we put promotion locations.actually which countries,city,town or other place.
• 2nd one is age group .samanala car seller focus age 20 to 55 peoples.because they people who have to buy car.
• 3rd one is gender.samanala car seller have choiced all gender.
• then we want to choice interests and Broad Categories,Samanala car seller focus motor sport likers and sport car likers.we can choice in facebook any other categories for relate with our page.

 

• finally can customized our budget plane.

how to position Colombo 5 star hotel in social media?

Hi every one
       Today i am going to evaluate srilanka Five Star hotels Brand Heath in social media.
       Hotel is service sector .it's a people processing also high contact service.srilanka is tourism country .if hotels want to keep their reputation in customer mind who want to manage social media effectively.because more than 90% customers coming from other countries.social media give help to attract new customers to business and it's very easy and cost effective method.
      i have choiced 3 of srilanka five star hotels to evaluate.

       1-Cinnamon Lakeside Hotel (My brand)
       2-Hotel Galadari (competitor)
       3-Cinnamon Grand   Hotel (competitor)

i have select 5 criteria to evaluate ..

1-Reach- Reach the number of people you reach through Social media profiles. 

2-Quality of Audience- How relevant is your reach to your target group

3-Engagement- How deeply people engage with the brand

4-Share of voice- How often people talk about your brand

5-Sentiment- How positive or negative the conversations about the brand going

   Reach

1.Facebook fan count
Cinnamon Lakeside Hotel has powerful fan base on Facebook compared to Hotel Galadari  and Cinnamon Grand . 

2.Twitter follower count
  All three Hotels have twitter accounts.but no good followers audience. Cinnamon Lakeside Hotel have 457 followers. Cinnamon Grand hotel is big one 708 follower in there.

3.Youtube channel views
  still srilnka marketers not touch youtube channel . but those hotel maintain youtube channel properly.My brand not well.but  Cinnamon Grand had big channel views ..

4.Number of other social networks the brand is active on.
   only one brand is active in these hotels.

Quality of audience

1.% of Local Fans in Facebook
5star hotel customer form everywhere .3 of hotel have big fans in sri lanka. Cinnamon Lakeside lead fan base.

2.% of good followers in Twitter
Cinnamon Lakeside 75% ,Cinnamon Grand 74%,Hotel Galadari 64% good followers base is good all hotels

Engagement goals
1.Facebook PTA as a % of Total Fans
Cinnamon Grand  is over take the Cinnamon Lakeside when it comes to PTA.Therefore Cinnamon Lakeside needs to give their attention to improve it by sharing interesting things in their social media networks specialy in Fb.

2.KLOUT Score for the Brand
Cinnamon Grand  is the only brand which is engaged in KLOUT.So  Cinnamon Lakeside needs to be a influencer in KLOUT.

Share voice

1.No of relevant results for a brand search on Google Blog Search (within top 20 links)
   hotels make occasion for enjoy peoples.within top 20 links for these brand in Google blog.

2.No of @Mentions during last 48 Hours
Cinnamon Grand hotel have 22 mentions during last 48 hours.but  Cinnamon Lakeside and Hotel Galadari are not well.it's mean Cinnamon Grand maintain twitter properly . 



Srilanka hotel industry has big competition with other Hotels. In 5stars Hotels be differentiation other hotels. Because they have competition with others.5stars customers high class customers in srilanka or others .lot of customers are using social media. Hotels must manage their social media to identify customer’s needs and wants and promote service. Cinnamon Lakeside Hotel  is very famous hotel in Colombo. But hotel have faced big competition .in social media their result is very good. Social media health score is 81.18 it is good score in social media. But they must enhance twitter and facebook audience to reach to customers. So i highlight, if we have big fan base but not talking about our brand, it’s not well. We want to something different say. So other media YouTube, blogs is helped to enhance our social media cover. Also Hotel Galadari, Cinnamon Grand Hotels are handling social media very effectively. Cinnamon Lakeside Hotel wants to differentiate to get effective result in social media.
       

     

How to effect google adword campaign for "rent car service"

What is the world most popular search engine ? definitely your  answer is Google .. Actually 86% world total searching share goes to Google.in srilanka more than 90% peoples are using Google product for their serching requirement.


if i search about  "rent car in srilanka"
result 

only one Google adworld for rent car.. 

Today i am going to looking for how to develop Google Adword campaign for "rent car service"

First i want to log in Adword Account ... https://adwords.google.com/
secondly create new campaign 

Google Adword campaign is depend on PPC (pay per click ) .we can keep bid and budget on our mind.if someone want to search car for rent who search via search engines.in Google no good Ads in this Key word.
we can find about keywords in google as our requirements. 

• Tools and Analysis-------- Keyword Tool

  After i can get keywords,local searchers,global searchers, competition related with our future campaign.we can design how we plan and what is the most effective keyword for use our Adwords campaign. 

i choiced "rent car in srilanka"keyword for campaign.it's competition is medium and Local Monthly Searches 4,400 .

After we can create good ad for Google Adword campaign .
Go campaign ....

 

Hi My Friends .. i have good experiences about online lecture

2013/05/10 . 2013 marketing batch mates was studying online lecture in 07 IT room in university.lecture was delivering lecture about search engine optimization from Australia.we are in Sri Lanka.I had experiance Skype and yahoo messenger from Canada,new zeialand, Malaysia to Sri Lanka via online calling.but that experiance is very different .because lecture delivery their words with presentation and online examples.i feeled we went beyond borders.first time i saw our marketing alumina via internet calling.itective is very cost effective method to use for lecture.srilnka university have good education system .but they want to improve that method because world other university update every second who education system via internet.