Why is Digital Marketing Most important for Business?

Why is Digital Marketing  most important for Business?

The world of technology, digital marketing and social media is changing the way we do business. If you do not adapt to meet these needs you are in danger of losing out!  Understanding the minefield of digital marketing and social media before deciding what is right for your business is a challenge in itself.Many business owners are missing out on new ways to acquire customers, build brand loyalty and create communities simply because there is rarely any time left at the end of the day to experiment with new marketing methods.  Here at Small Business Digital Marketing Guide we will give you advice and tips on how to build a simple digital marketing strategy and in turn create a digital presence for your business.

It’s easy to get lost in the seemingly endless number of options to market and promote your business.  Perhaps you have heard about Twitter but you haven't  so much as tried to sign up for an account.  You might be using Facebook as a social medium to catch up with friends and family, but you haven't thought of setting up a business page on Facebook to keep in contact with your customers and even more importantly find new customers.You may be asking yourself at this stage ‘How much is this going to cost me?’The good news is that you don't need a huge budget to start your journey in the digital world.  In fact you don't need much of a budget at all! The landscape is widespread and therefore it is important to define your goals.  

What are you trying to get out of social media?  Are you trying to generate leads, share content or create new relationships? What platform fits your business the best? If your business is beauty based or culinary you could benefit greatly from using Facebook, Twitter  Linkedin and Google +.   Are you going to do the posting yourself?  You need to consider the time it takes to form relationships and build a following.  If your business is doing well maybe you will need to hire an expert who can dedicate their time to the many networking opportunities that revolve around social media.  There are many platforms such as Hoot suite that can help you manage your social media.There are a number of digital platforms that you can incorporate into your digital plan;

·         Linkedin

·         Facebook

·         Myspace

·         Google +

·         Twitter

·         YouTube 

Stay tuned and over the next few weeks here at Business Digital Marketing Guide we will help you to build a digital strategy which will help build your businesses brand and awareness in the marketplace.